It was only a few short years ago that the prospect of having to print a thousand or more prints of an image put art reproduction out of the reach of most artists and decorators.
With the onset of digital technology, once an image is archived additional reproductions can be made with minimal effort and cost. Thus the up-front cost of mass production is eliminated and printing is now done on-demand.
The term giclee print typically describes a certain elevation in printmaking technology. The giclee printing process provides better colour accuracy than other means of reproduction. Images are printed using archival quality pigmented inks onto various mediums including finest quality Artist’s Canvas and Art Paper specifically engineered and coated for giclee printing. The coating was designed to minimize fading of the image and provides a colour intensity and crispness not possible with uncoated mediums.
Our Giclee printing process uses 7 different colour inks allowing for virtually unparallel colour matching. We only use pigmented inks which are estimated to have a life expectancy on archival media, in normal indoor lighting conditions, of in excess of 100 years. The giclee method has many advantages over other printmaking methods. For example, each piece is individually produced allowing you to order one reproduction at a time if desired, so the artist is not obligated to finish an edition and the decorator can have custom sized limited editions to suit individual decorating projects. Once initial set up is complete, you can order prints as needed without large up-front costs or storage problems associated with lithographic printing.
